
Our Story: It All Started With an Empty Ceiling Vent
Hi, I’m Gavin Shen, founder of Amorair.
I moved to the U.S. in 2015, where I met my wife, Winnie—a second-generation immigrant who grew up here. After years of renting, we finally achieved our American dream in 2023: our first home in Los Angeles. We celebrated, exhausted our savings, and moved in, ready to start this new chapter.
But right after moving in, a builder pointed to an empty vent in our ceiling and said, "You need to install an air filter and change it regularly."
That moment hit me hard. I had lived in the U.S. for 10 years and not once had I bought or replaced an air filter. Suddenly, I was overwhelmed with questions.
Does This Sound Familiar?
❓ What size do I even need?
🤔 What on earth does MERV mean?
😠 Why doesn't the filter fit, even when the numbers match?
🤦 How am I supposed to remember when to change it?
🌎 Is throwing it away every time really the only option? It feels so wasteful.
Clean Air, Made Simple
No more guessing games. We make finding your exact size effortless. We want your first order to be easy.
We cut through the jargon. We'll help you understand exactly what you need for your home and your family—no more wondering about MERV ratings.
No more forgetting. We want reordering to be even easier, with subscription options that put your clean air on autopilot.
Today...
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Over
142k products sold
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With
95% positive reviews
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Selling in
12 territories